Animation

The point of this video is mainly to promote abm’s new line of product, the ‘One-Step Multi-fragment Cloning with the Pro Ligation-free Cloning Kit’. Following abm’s more user-friendly theme and personified scientific items, I utilized the product’s mascot, Dr. Lazy, to tie into the product being showcased. This personal touch is done to increase the probabilities of the audience having any interest to the subject being discussed. The 2D animated art direction is also another element that has been chosen to attract the eyes of the potential buyers of the product. Not only does the video explain the product and its scientific significance, the audience are encouraged to learn more about the subject matter, and quite possibly eventually turning them into potential clients.